Consumer Behaviour change in covid19

Insights from global McKinsey survey on how consumer behaviour is changing amid COVID19:

Consumer sentiment- European countries considerably less optimistic vs. Africa, Asia & Americas.

Consumer income- 30-50% consumers globally expect their household income to continue to fall over next 2 weeks, while few (<10%) expect an increase.

Consumer spending- Optimism in China, India, Indonesia & Nigeria resulting in net increase in expected future spending.

Category spending- Globally, consumers are spending on basics like food, household supplies and personal care, plus home entertainment.

How time is spent- Most consumers globally are spending more time consuming digital and video content, except for China.

Team Exiime

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